Start with commerce truth.
Confirm the Shopify order, occurrence time, amount and currency. Check whether it is a web order, cancelled or a test.
Good tracking work. Better questions.
Practical guidance for evaluating discrepancies, communicating with clients and preparing a responsible reliability pilot.
Good tracking work. Better questions.
Practical guidance for evaluating discrepancies, communicating with clients and preparing a responsible reliability pilot.
Separate delivery from reporting.
A reporting discrepancy is not proof of transmission failure. Review source evidence, destination responses, reporting windows and attribution rules.
Explain impact without exaggeration.
Talk about missing conversion signals and conversion value needing review. Do not call it lost revenue without independent evidence of lost customer sales.
Reliability & recovery · Pilot
Agency-first pilot, starting with Meta Purchase. Monitoring begins read-only. Recovery stays disabled until live destination rules and test-dataset checks are verified.
- 01
Detect
Compare Shopify orders with captured Purchase events and recorded destination attempts. Missing source evidence is not the same as a rejected request.
- 02
Investigate
Read the event timeline and ask North for evidence-cited hypotheses. Customer payloads, access tokens and checkout tokens are excluded from its prompt.
- 03
Approve & verify
Review the original value, currency, timestamp and event identity. A dry run sends nothing. An authorised person approves a time-limited plan.
For agencies
Start with one client store
Create your agency account, invite a single store, and see the whole flow before you roll it out to the rest.