Privacy, identity and permission.
Check the destination, captured advertising permissions, duplicate risk and operator rights independently. Never use AI to fill missing consent or identity evidence.
An investigator. With evidence to show.
North explains a tracking discrepancy using a structured incident dossier. Its hypotheses cite the facts and identify what remains uncertain.
Reliability & recovery · Pilot
Investigate
Read the event timeline and ask North for evidence-cited hypotheses. Customer payloads, access tokens and checkout tokens are excluded from its prompt.
Meta request acceptance does not prove attribution, Ads Manager reporting, campaign uplift or recovered customer revenue.
- 01
Detect
Compare Shopify orders with captured Purchase events and recorded destination attempts. Missing source evidence is not the same as a rejected request.
- 02
Investigate
Read the event timeline and ask North for evidence-cited hypotheses. Customer payloads, access tokens and checkout tokens are excluded from its prompt.
- 03
Approve & verify
Review the original value, currency, timestamp and event identity. A dry run sends nothing. An authorised person approves a time-limited plan.
Your clients’ data.
Your team’s authority.
Explain the incident. Keep control of the action.
North cannot change consent, credentials or recovery policy, and cannot approve or send a conversion. Its recommendation cannot bypass deterministic checks.
Every decision has a record.
Plans bind the reviewed payload and destination. Changed evidence invalidates approval. A timeout or interruption leaves a durable hold instead of another recovery attempt.
Clear data boundaries.
Reliability evidence has a 90-day retention policy. Customer and store erasure extend to linked records. Discuss processing terms and the configured AI provider before a live pilot.
For agencies
Start with one client store
Create your agency account, invite a single store, and see the whole flow before you roll it out to the rest.